The Robindale Media Advantage applies not only to its intense focus on client management but also its elite surehanded approach to vendor relations. Robindale Media audits all phases of your marketing investment:
- Our Expertise: How do you evaluate your media investment? Do you have a data solution that can be easily accessed and formatted to assist in your advertising strategy? Ask us about our “analytics software suite” ideal for measuring traditional advertising efficacy.
- On-Air Personalities: Do stations hosts honorably embrace their roles as brand ambassadors?
- Spot times: Are your spot times being honored and optimized where possible?
- Board locations: Is your outdoor positioning priced right and suitably managed?
- Added value: Who is your advocate? Is your marketing spend being leveraged against additional media assets at “no charge”?
- Earned social media: Is your brand Google and Facebook friendly?
- Invoices: Does your “bill” receive a level of scrutiny and inspection commensurate with the hard work that went into generating your marketing budget?